Who We Are

We enhance the safety and productivity of drivers, passengers, and pedestrians.

Vision

Our VISION is to build the leading global provider of safety solutions for fleet vehicles.

We develop, manufacture and sell best in class high performance safety related products. Our products provide increased functionality and integrated solutions for fleet vehicle manufacturers and operators.

We target markets with increasing demand for operator, passenger, and pedestrian safety.

About Safe Fleet

Safe Fleet was formed in 2013, when The Sterling Group, a private investment company, acquired ROM and SMI from Century Park Capital. Safe Fleet consists of a portfolio of innovative and entrepreneurial brands providing safety products for fleet vehicles worldwide. Safe Fleet’s origins trace back to early 20th century with the founding of Elkhart Brass in 1902 and Bustin in 1928.

Many of the founding entrepreneurs shaped the brands in our portfolio by creating disruptive technologies that developed into market leading products. Over 100 years later, innovation continues to be at the core of Safe Fleet’s culture.

Today, Safe Fleet is a growth focused organization seeking to continue to redefine our markets through next generation technology and integrated solutions for fleet owners and operators. We deliver best in class products for a wide variety of end markets. On a daily basis, Safe Fleet improves the safety and productivity of countless operators, passengers, and pedestrians around the world.

Safe Fleet Compass