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2025 Work Truck Show Press Kit

Smart Safety Technology for Commercial Vehicle Fleets

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Mike Schulte

EVP & President, Safety Solutions
Clarience Technologies

Mike Schulte is the EVP & President of the Safety Solutions division of Clarience Technologies, where he is responsible for all safety-related products across 19 brands including advanced fire protection systems, automatic tire inflation systems, commercial vehicle upfitting solutions, law enforcement upfitting, and water fuel separation systems. Prior to that, Mike was the President of Safe Fleet. Mike joined Safe Fleet in March 2019 bringing a strong track record of growth focused executive leadership at leading Fortune 500 brands such as General Motors and Danaher, most recently serving as the Group President of the Mechanical Products and Solutions division at Atkore International. Mike began his career as a District Sales and Service Manager for the Oldsmobile division of General Motors. He most recently served as the Group President of the Mechanical Products and Solutions business at Atkore International. Prior to joining Atkore, Mike served in a variety of Executive Leadership roles at Danaher including President of Gilbarco Veeder Root, President of Hennessy Industries, and Sr. Vice President of Danaher Motion Group.

Marc Richter

President, Commerical Vehicle

Having  20+ years of experience in the work truck industry at American Van under his belt, Marc joined Safe Fleet with the acquisition of American Van in 2018, as the Group VP of Finance & Accounting for Commercial Vehicle.  He then took on the responsibility of the Work Truck and Upfit Solution locations in the Commercial Vehicle division as Vice President and General Manager.

Most recently, Marc became the President of the Commercial Vehicle division at Safe Fleet, a Clarience Technologies Company. He now oversees 11 Work Truck, Truck & Trailer, and Covering Solution brands, including American Van, Prime Design, Rear View Safety, Roll-Rite, Pulltarps, Vango Covering Solutions, and the newly added Ranger Design.

Ron Cowie

President, Ranger Design

As President of Ranger Design, Ron Cowie brings his knowledge and deep appreciation for the automotive industry to his leadership role. After joining the business in 2005, his experience spans production, operations, sales, and management. In 2013 as Managing Director, and CEO in 2020, he is responsible for guiding the company’s growth while staying true to its core mission: delivering a world-class customer experience. Through collaboration, industry expertise, and a strong network, he has played a key role in Ranger Design’s evolution into a leading name in the cargo van equipment industry.

Brands that know your challenges

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American MidWest Fleet Solutions

Improving safety in and around commercial and emergency fleets with high quality lighting solutions since 1956. 

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American Van

Manufacturer and direct seller of a wide range of commercial vehicle storage equipment and accessories since 1978.

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BUSTIN

Ensuring safe vehicle access and increasing productivity by pioneering slip-resistant walk surfaces for nearly 100 years.

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Prime Design

Pioneers of ergonomically designed ladder racks, last mile shelving, and roof rack solutions for work vehicles since 1992.

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Pulltarps

Providing dump trucks and trailers with the most durable automatic and semi-automatic tarping systems in the industry.

Ranger Design

Leading provider of commercial vehicle upfitting solutions that enhance the efficiency and safety of work trucks, with facilities across North America and a network of 250 distributors.

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Randall

Keeping truck operators, inventory, and assets safe since 1978 with temperature control and access products like walk ramps.

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Roll·Rite

Safely covering heavy-duty commercial vehicles with the most durable automated tarp systems, tarps, gear motor technology, and power solutions.

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ROM

Safety-inspired roll-up doors, walkramps, steps and platforms.

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RVS

One of North America’s largest suppliers of safety camera systems, mobile DVRs, and sensor systems for fleets of all types.

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Vango

Protecting America’s highways with innovative, high-quality rolling tarp solutions for flatbed freight.